Steel Magnolias: Sets record on Lifetime 6.5 million viewers

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Steel Magnolias Remake set a record for Lifetime movie network with 6.5 million viewers tuning in,  making it the 3rd most watched television program Ever on the network. While, the much publicized and anticipated movie received mixed reviews from viewers on the social networks,  it was surely a hit with network and advertisers.

I personally did not think that the remake would be able to compare to the original because very few ever compare to the origianl, but I thought that it was extremly entertaining and enjoyed watching every minute of it.

I thought it was cute how they added urban flavor to the movie while still trying to maintain the original content. For instance the wobble scene at  Shelby’s reception,  cute!!!

By the way, Abducted: The Carlina White Story, starring  Aunjanue Ellis, Keke Palmer and Sherri Shepherd,  also aired on Lifetime just before Steel Magnolias and did not do bad either drawing over 4 millinon viewers.

Congratulations sisters you Rock!!!  Now maybe these networks will start to invest more in African American film makers.

Check out the press release from Lifetime:

LOS ANGELES, CA (October 8, 2012) – The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime’s third most-watched original telecast ever — posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) — and the number one cable movie among Total Viewers since 2007 (excluding miniseries).

Starring and executive produced by Queen Latifah and also starring Phylicia Rashad, Adepero Oduye, Condola Rashad with Jill Scott and Alfre Woodard, the Sony Pictures Television-produced film averaged 3.2 million Adults 25-54 viewers, Lifetime’s best delivery in the demographic for a movie in 17 years since the 1995 premiere of Almost Golden: The Jessica Savitch Story, and a cable best since 2006.

Among Women 25-54, Steel Magnolias has become Lifetime’s most-watched movie in network history with 2.5 million viewers, a cable best since at least 2004, according to Nielsen Research. It also averaged 3.0 million Adults 18-49 viewers (cable’s best since 2007), 2.4 million Women 18-49 viewers (cable’s best since 2010) and a 4.9 Household rating.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, including +171% among Total Viewers, +266% in Women 18-49, +253 in Adults 18-49, +232% among Women 25-54 and +229% in Adults 25-54, as well as +165% in Household rating. Steel Magnolias was executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon.

The Saturday, October 6, world premiere of the Lifetime Original Movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million Total Viewers, as well as 1.8 million Adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers. Starring Aunjanue Ellis, Keke Palmer and Sherri Shepherd, Abducted: The Carlina White Story generated a 3.1 Household rating. Immediately following the movie, Lifetime’s hour-long documentary Beyond the Headlines: Carlina White averaged 3.5 million Total Viewers, 1.6 million Adults 25-54 viewers, 1.5 million Adults 18-49 viewers, 1.3 million Women 25-54 viewers and 1.2 million Women 18-49 viewers.

“We couldn’t be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend,” said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. “These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie. We are very proud to have partnered with them on these very special films.”

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