Fenty Beauty Is Beating KKW And Kylie Cosmetics In Sales

 

Rihanna Fenty Beauty Presentation in Madrid

Source: Fotonoticias / Getty

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Fenty sales in the first month were reportedly five times that of Kylie Cosmetics and continued to lead in following months. In addition, Fenty shoppers are spending more money on Rihanna’s product line than top sellers  KKW, Kylie, and Kat Von D.

Rihanna was applauded for debuting 40 shades of foundation. Is inclusivity the key to company’s growing success?

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