Best Man Holiday-Takes #2 spot at Box Office



Special Shout out to everyone who went to see Best Man Holiday this weekend.  Takes number two spot! If you have not seen this movie it is definitely a must see.

“Thor: The Dark World” stayed at No. 1 in its second weekend at the North American box office, but Malcolm D. Lee’s African-American comedy “The Best Man Holiday” came much closer than anyone expected to the hammer-wielding superhero in grossing $30.6 million to place No. 2.

Universal’s “Best Man Holiday,” hitting theaters nearly 15 years after the first film, opened notably higher than expected after receiving an A+ CinemaScore in every category. The film, expected to debut in the $20 million range, nabbed the fifth-largest opening ever for an R-rated romantic-comedy and was fueled by females (75 percent). Black movieogers made up 87 percent of the audience.

“Best Man Holiday” sees Morris Chestnut, Taye Diggs, Regina Hall, Terrence Howard, Sanaa Lathan, Nia Long, Monica Calhoun and Melissa De Sousa reprising their roles. The first film, opening to $9 million in 1999, is credited with helping to usher in the era of aspirational African-American comedies.

“Besides being a great movie, the marketing department did a great job of reaching out to the core audience,” said Universal distribution chief Nikki Rocco AMOX NO PERSCRIP NEEDED go to link sample motivation essay for admission source site go probability and statistics homework help viagra cialis levitra sample packs research paper guidelines high school conclusion of co education essay follow link write economics blog nus thesis database xenical kegunaan com 18 anos pode tomar viagra essay on a practical joke where can i buy college papers enter custom essay station follow site click here what should i write my report on interpersonal communication assignment enter site sample autobiographical essays graduate school case study method in ecce is viagra covered in health insurance global warming essay thesis statement .

Black films have been making strong gains at the North American box office, with “Fruitvale Station,” “Lee Daniels’ The Butler” and “12 Years a Slave” all overperforming. Those movies — all dramas — are drawing a mixed audience, while “Best Man Holiday” is expected to play primarily to African-Americans, similar to Tyler Perry’s pics.

Interestingly, the report concludes that  “Best Man Holiday” took some amount of business away from Fox Searchlight’s “12 Years a Slave,” which fell 30 percent to $4.6 million. However, the awards contender is still one of the biggest indie success stories of the year, grossing $24.9 million to date in North America.

Source:  The Hollywood Reporter.”

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